Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. At Va Design Group we provide cost effective search engine optimization plans that are focused in three basic areas:
Site Optimization
In the site optimization process Va Design Group will review your web site and your html coding. At this point we will go through and edit the coding on you website to be "search engine friendly" or in other words, we will make your code more accessible to the search engines when they send out there crawlers during indexing. What this will do for you is it will increase your visibility on the web and increase your search engine rankings. For a list SEO packages that we offer see our list below
Pay Per Click Marketing
Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Va Design Group offers effective Pay Per Click plans targeted at driving sales and traffic to you site. For a free quote on proposal on howw a PPC campaign can work for you Contact Us
Link Building
Link building is a pretty general term used to describe anything you do to build links to a website. There are two primary reasons to build links; Direct Click-Through Traffic, and Search Engine Optimization (SEO). At Va Design Group we are focused on the Search Engine Optimization aspect of link building. While the goal of most search engine optimization campaigns is to build traffic, the goal of SEO based link building is higher rankings. This is important to keep in mind. There are some links that are good for traffic, there are some good for SEO, and there are some good for both. Links that provide both traffic and a rankings boost in the search engines are obviously great, but it is important to realize that just because a link gets good traffic, it doesnt mean that it is good for SEO. For a list SEO packages that we offer see our list below
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BRONZE |
SILVER |
GOLD |
PLATINUM |
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Keyword Research |
15 | 25 | 84 | 122 |
Title Tag Optimization |
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Robots.txt Optimization |
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W3c Validation |
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Working on HTML Source Code |
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Editing Content |
10 pages | 15 pages | 30 pages | 50 Pages |
Image & Hyperlink Optimization |
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Blog Writing |
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Press Release Writing |
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Manual Link Requests to Related Sites |
450 | 600 | 1475 | 1625 |
Submission to Local & International Search Engines & Directories |
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One-Way Links |
15 | 25 | 50 | 75 |
Google Sitemap Creation |
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Google base feeds |
Up to 25 products | Up to 75 products | Up to 100 products | |
Monthly Reports |
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Total Man Hours |
100 | 317 | 520 | 768 |
Cost Per Hour |
$34 per hour | $28 per hour | $24 per hour | $20 per hour |
Total 6 Months Cost |
$3400 | $8,876 | $12,480 | $15,360 |
NOTE: Not all SEO companies are the same. VA Design Group never uses black hat SEO or spamdexing, these methods involve techniques such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.